Cost-Effective And Easy-To-Implement Digital Catalog Marketing Strategies
Having compelling digital catalogs is only useful if your customers can find them. Your digital catalog marketing strategies can benefit from leveraging these cost-effective ideas. Increase your web catalog use as well as drive native app downloads and adoption to strengthen your digital program online. While marketing across brand channels, a comprehensive strategy is highly recommended.
Digital Catalog Marketing Strategies
Website exposure – tips for homepage, landing pages and footer navigation placement
Push notifications – for your most loyal customers>
Email – one of the most impactful strategies, segment as needed
Print catalogs / lookbooks – messaging and QR codes
Video – auto-streaming and even shoppable
Smart banners – encourage customers to use native when available
Social – see it and share it on Facebook and Twitter
Press releases – perfect to seasonal launches and partnerships
Mobile install ads – tap into customers wherever they are
Retail –inspire shoppers in-store
Our tips for marketing your digital catalog and lookbooks include:
|Channel||Native Apps iOS/Android||Responsive HTML5|
Homepage: Provide a callout or banner to shop the catalog. If promoting a native app, drive users to the App store from a CTA button or content block on your homepage
Broadcast new content, promotions and events to your existing app users who opted in
Generate dedicated emails to market the launch of your native apps, digital catalog/lookbook, or new seasonal content
Messaging: Promote your native apps and digital versions of your catalogs/lookbooks in prominent locations, such as the back cover or inside front cover.
Develop a video highlighting features and functionality to market your native apps or digital catalogs/lookbooks and promote on your website via email and social media
Install a standard Apple Smart Banner to promote your app to users who view your site from mobile browsers
Promote your catalog on your social channels with links to your Facebook viewer “See it on social first” promotions can offer exclusive previews of your latest catalog or lookbook before your content is released in the App Store or on your website
Get the word out that your catalogs or lookbooks are available digitally
|Mobile Install Ads|
Prompt Twitter and Facebook users to install or rediscover your app through installation ads
Leverage your brick and mortar by applying QR codes to store windows, POS and display signage
In conclusion, continue to experiment with creative ways to reach to your customer. Keep in mind that a combination of various marketing efforts will probably do the trick.
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