The Information We Collect
We collect information directly from individuals, from third parties, and automatically through the Syndeca Platform.
Account and Profile Information: When you create an account and profile on the Syndeca Platform, we collect your name, contact information, and other information you provide. Your name, photo, and any other information that you choose to add to your profile will be available for viewing to users of the Syndeca Platform. Once you create a profile, other users will be able to see in your profile certain information about your activity on the Syndeca Platform, such as the content you publish and your edits to your Content.
Your Content: We collect and store the information and content that you post to the Syndeca Platform.
Communications. When you communicate with us (via email, phone, through the Syndeca Platform, or otherwise), we may maintain a record of your communication.
Integrated Service Provider and Linked Networks. You can elect to sign in or sign up to the Syndeca Platform through a linked network (i.e.Facebook or Google), and you can connect your existing Syndeca account with certain third party networks like Facebook, Twitter and LinkedIn (each a “Linked Network”). If you elect to sign up through or connect a Linked Network, we receive certain profile and account information about you from the Linked Network. These Linked Networks may also appear in your profile, so that people can find you on these Linked Networks. The specific information provided to us by Linked Networks is determined by these third parties and may vary by network. In all cases, the permissions page for the Linked Network will describe the information being shared. You should consult their respective privacy policies for information about their practices. You may elect to use information from the Linked Network to populate your profile on the Syndeca Platform and help you find and follow your contacts on the Syndeca Platform. For information on your choices, including how to disconnect a Linked Network from your Syndeca profile, see the “Your Choices” section below. You may also elect to connect and make and receive payments to and from use through third party networks (“Integrated Service Provider”); if you do so, you will be allowing us to pass to and receive from the Integrated Service Provider your login information and other user data for payment purposes.
Engagement. We collect browsing information – such as IP address and location, date and time stamp, user agent, Syndeca cookie ID (if applicable), URL, unique advertising or content identifiers (if applicable) and time zone, and other information about user activities on the Syndeca Platform, as well as on third party sites and services that have embedded our Syndeca content, cookies, pixels (“Pixels”), widgets, plug-ins, buttons, or related services. We may also receive information about you from third parties, such as other users, partners (including ad partners), or our affiliated companies.
How We Use Your Information
We do not sell your personal data – such as your name and contact information – to third parties to use for their own marketing purposes. Syndeca uses the information we collect for the following purposes:
- Provide our Services. To provide you the services we offer on the Syndeca Platform, communicate with you about your use of the Syndeca Platform, respond to your inquiries, provide troubleshooting, and for other customer service purposes.
- To tailor the content and information that we may send or display to you in the Syndeca Platform, to suggest content, to offer location customization, and personalized help and instructions, and to otherwise personalize your experiences while using the Syndeca Platform.
- To display advertising to you, to improve our advertising and measurement systems so we can show you relevant ads, and to measure the effectiveness and reach of ads and services.
- Marketing and Promotions. For marketing and promotional purposes, such as to send you news and newsletters, special offers, and promotions, or to otherwise contact you about products or information we think may interest you, including information about third party products and services.
- To gather metrics to better understand how users access and use the Syndeca Platform; to evaluate and improve the Syndeca Platform, including the Services and personalization, and to develop new products and services.
- Comply with Law. To comply with legal obligations, as part of our general business operations, and for other business administration purposes.
How We Share Your Information
We share information as set forth below, and where individuals have otherwise consented:
Service Providers. We may share your information with third party service providers who use this information to perform services for us, such as payment processors, hosting providers, auditors, advisors, consultants, customer service and support providers, as well as those who assist us in providing the Ad Services.
Business Transfers. We may disclose or transfer information, including personal information, as part of any merger, sale, and transfer of our assets, acquisition or restructuring of all or part of our business, bankruptcy, or similar event.
Legally Required. We may disclose your information if we are required to do so by law.
Protection of Rights. We may disclose information where we believe it necessary to respond to claims asserted against us or, comply with legal process (e.g., subpoenas or warrants), enforce or administer our agreements and terms, for fraud prevention, risk assessment, investigation, and protect the rights, property or safety of Syndeca, its users, or others.
Your Content and Activity. Your Content, including your name, profile information, and certain associated activity information is available to other users of the Syndeca Platform and may be viewed publicly. Public viewing includes availability to non-registered visitors and can occur when users share Your Content across other sites or services. In addition, Your Content may be indexed by search engines. See the section below about Your Choices for information about how you may change how certain information is shared or viewed by others.
Metrics. We may share with users of our advertisers or publishers aggregate statistics, metrics and other reports about the performance of their content in the Syndeca Platform such as the number of unique user views, demographics about the users who saw their ads or content, conversion rates, and date and time information. We do not share IP addresses or personal information. We may also allow our advertisers or publishers to use Pixels on the Syndeca Platform in order to collect information about the performance of their content.
Anonymized and Aggregated Data. We may share aggregated or de-identified information with third parties for research, marketing, analytics and other purposes, provided such information does not identify a particular individual.
Cookies, Pixels and Tracking
- Cookies. These are small files with a unique identifier that are transferred to your browser through our websites. They allow us to remember users who are logged in, to understand how users navigate through and use the Syndeca Platform, and to display personalized content and targeted ads (including on third party sites and applications).
- Pixels, web beacons, clear GIFs. These are tiny graphics with a unique identifier, similar in function to cookies, which we use to track the online movements of users of the Syndeca Platform and the web pages of users of our Ad Services, and to personalize content. We also use these in our emails to let us know when they have been opened or forwarded, so we can gauge the effectiveness of our communications.
- Analytics Tools.We may use internal and third party analytics tools, including Google Analytics. The third party analytics companies we work with may combine the information collected with other information they have independently collected from other websites and/or other online products and services. Their collection and use of information is subject to their own privacy policies.
Do-Not-Track Signals. Please note we do not change system behavior within the Syndeca Platform in response to browser requests not to be tracked. You may also opt out of tracking by Syndeca Pixels, as described below.
Syndeca Ads and Personalization
We may display personalized content (including from third party publishers) and personalized ads (including sponsored content), based on information that we have collected via the Syndeca Platform, and through our Pixels, widgets, and buttons embedded on third party sites. We also may report aggregated or de-identified information about the number of users that saw a particular ad or content and related audience engagement information to users of our Ad Services and to publishers of content on the Syndeca Platform. Also see the “Your Choices” section below for information about opting out of tracking by our Pixels.
Users of our Services may also provide us with information as part of their campaigns, including customer list information (e.g., email addresses and demographic or interest data) with us in order to create customized audiences for their campaigns; we only use this information to facilitate the particular user’s campaign (including ad metrics and reporting to that user) or for fraud detection and security purposes; and we do not disclose this information to third parties (other than our service providers) unless required by law. We also do not disclose to the users of our Services the names or identities of their customers that were successfully reached as part of such campaigns.
In addition to opting out of tracking across sites by our Pixels (see “Your Choices” section below), you also may opt out of much interest-based advertising on third party sites and through third party ad networks (including Facebook Audience Network and Google AdSense). See “Your Choices” section below for more information about opting out of third-party ad networks.
How We Protect Your Information
The security of your information is important to us. Syndeca has implemented safeguards to protect the information we collect. However, no website or Internet transmission is completely secure. We urge you to take steps to keep your personal information safe, such as choosing a strong password and keeping it private, as well as logging out of your user account, and closing your web browser when finished using the Syndeca Platform on a shared or unsecured device.
Access and Amend Your Information
You may update or correct your account information at any time by logging in to your account. You may also make a number of other adjustments to settings or the display of information about you as described in more detail in the following section about Your Choices.
You may, of course, decline to submit information through the Syndeca Platform, in which case we may not be able to provide certain services to you. You may also control the types of notifications and communications we send, limit the information shared within the Syndeca Platform about you, and otherwise amend certain privacy settings. Here is some further information about some of your choices:
Your Content. You may edit the you submit to our platform at any time. We have no control over deletions or changes to Your Content if it has been shared manually to social networks by you or by others.
Emails and Communications. When you join the Syndeca Platform by signing up for an account or creating a profile, as part of the service, you may receive emails from us.
You can manage your email and notice preferences in your account profile settings, under your Emails and Notifications settings. If you opt out of receiving emails about recommendations or other information we think may interest you, we may still send you transactional e-mails about your account or any services you have requested or received from us.
Deleted or Deactivated Account. If you choose Delete Your Account in your privacy settings, then all of Your Content will be removed from public visibility on the Syndeca Platform, and it may not be restored by us, even if you change your mind. If you choose Deactivate Your Account, then you will no longer receive any communications from us, and users will not be able to interact with you; however Your Content will remain on the Syndeca Platform.
Pixels. To opt out of tracking via the Syndeca Pixels, please send an email to firstname.lastname@example.org. Opting out of Pixels tracking may impact our ability to personalize ads and content tailored to your interests. This setting is tied to your cookies, and, unless you are logged in to the Syndeca Platform, will only be effective on the browser for which you have performed the opt-out.
Third Party Ad Networks
For information about and to opt out of interest-based ads from many ad networks, go to:
- S.: www.aboutads.infoInternet Advertising Bureau
- Canada: youradchoices.ca
- European Union: youronlinechoices.eu/
Linked Networks. You may connect or disconnect your Linked Networks, such as Facebook, through the Account Settings tab in your profile settings, and you may access, amend and delete much of your profile information through your profile settings. Once you disconnect a Linked Network, we will not receive information from that Linked Network going forward; unless you choose to reconnect it. You may also control whether the Linked Network is visible in your profile.
Transferring Your Data
Syndeca is headquartered in the United States, and has operations, entities and service providers in the United States and throughout the world. As such, we and our service providers may transfer your personal information to, or access it in, jurisdictions (including the United States) that may not provide equivalent levels of data protection as your home jurisdiction. We will take steps to ensure that your personal information receives an adequate level of protection in the jurisdictions in which we process it.
We do not knowingly collect or solicit personal information from anyone under the age of 13 (or under the age of 14 for anyone living in Spain or South Korea) or knowingly allow such persons to register. If we become aware that we have collected personal information from a child under the relevant age without parental consent, we take steps to delete that information.
Links to Other Websites
Your California Privacy Rights
California law permits users who are California residents to request and obtain from us once a year, free of charge, a list of the third parties to whom we have disclosed their personal information (if any) for their direct marketing purposes in the prior calendar year, as well as the types of personal information disclosed to those parties. If you are a California resident and would like to request this information, please submit your request in an email to email@example.com
Synapse Group Corporation
One Market, 36FL
San Francisco, CA 94041
We may change or update our privacy policies and procedures at any time. If so, we will post those changes on this page.